After my last content creator tips post, Starting a YouTube Channel you are now ready to launch your channel and/or blog. You have a message to share with content you are passionate about. Now it’s time to share your channel with your audience. This post is all about how to build your YouTube Audience.
HOW DO YOU BUILD A YOUTUBE AUDIENCE?
KNOW YOUR AUDIENCE
When you are ready to share your channel or blog, know who your audience is. Not sure where to start? Typically your audience begins with you. You are creating content that you’re passionate about therefore spreading a message you feel you needed to hear yourself. So, who you are = your target audience.
Start with 3 basic questions
- Age group
- Category (beauty, fashion, lifestyle, etc.)
There will be more that goes into this, but hopefully you get the idea. Not everyone who watches or reads your content will fall into these demographics, but it’s a good place to start.
I am consistently asked who my target audience is by brands. At first I was offended. My videos are for everyone and anyone. How dare they try to categorize me or my viewers/readers?! After stepping back and thinking about it, 80% of my audience can be categorized. This helps me understand my demographic and also create content that speaks to them.
Here is a recent screenshot of my viewer demographics on YouTube. At a glance, you can see most of my audience is female between the ages of 18-35. Makes complete sense because I am a female in my 30’s, but look young for my age. We like to watch people that we can relate to. 4 years into YouTube and my main audience is still who I am. In fact, more so as I become clearer with who I am and what my message is.
When you first start a channel or blog, you won’t have analytics to help you, so it’s up to you to understand who you are speaking to. The clearer you are about who your audience is, the stronger your content can be.
TIME TO BUILD YOUR YOUTUBE AUDIENCE
Now you know who to target. It’s time to build your YouTube audience.
*Note this can be applied to blogs and any social medias.
YouTube and blogging is a community. With any community, be active. Because you are looking for like minded people to build your audience, watch channels that you are drawn to. Like and comment with quality comments. Be engaged in other’s content.
DO NOT spam or leave comments promoting your channel. Comment from your YouTube channel and people will find you. It’s okay to leave your blog link in the signature of blog comments as long as the comment is meaningful and pertains to the blog post.
I have become friends with other content creators because I truly admire what they are doing and am an active viewer and reader. Comment on other comments on your favorite channels and blogs. People in the comment section are active, which makes them the perfect audience for you.
Start With Who You Know
This can be scary, but share your videos and posts with friends and family. Ask them to support you. You’d be surprised who in your life will be there for you. When I first started I accidentally shared to my personal Facebook account. At first I was mortified, but then realized my first 100 subscribers were thanks to my friends and family. My channel has actually reconnected me with friends I’ve lost touch with.
Sounds repetitive, but necessary. You cannot be successful alone. It takes help from others. Start with smaller blogs and channels. So many of my friends today were not much bigger than me when I first started, but I loved what they were doing and we’ve grown together. It starts with supporting others. Be genuine and be inspired by those around you. There have been lots of times a friend I made online has helped me with a technical issue or a brand deal question.
Spread The Word
Don’t be afraid of telling people about your channel or blog. Use it in conversation. Be proud to have started something. I remember Hubs telling everyone about my channel to my dismay, but because of him, I met another YouTuber who worked at Lush and we did our first collabs together! You never know who you’ll meet or who is listening.
Tweet It, Snap It, Instagram It, Pin It!
Make sure you have every social media outlet and share your content. I’ll be writing posts on how each of these platforms can help you as a content creator. To start off, create an account and share all your videos and posts to them. Follow people that inspire you and start building your community there as well.
How’s it going? Have you done any of these tips? Did you start your channel or blog yet? Share your progress in the comments. I encourage you to support each other and check out each other’s channels and blogs.
Stay tuned, I’ll be offering my first skype session giveaway for one Content Creator Tips Newsletter Subscriber soon. We will have a one on one call where you can ask me anything.