January 25, 2017 marks the beginning of the fourth year of my YouTube beauty channel. With over 566 videos on my channel, I want to help those who might be thinking of starting their own YouTube beauty channel. This is also the first post in my new Content Creator Tips Series. To start off the creator series, I thought it best to start from the beginning with what I know best, YouTube. Later on I’ll include social media, blogging, podcasts, and more. Today is all about deciding to start your channel.
Why start a YouTube Beauty Channel?
Before starting anything, know why you want to start. With YouTube, it’s important to know why you want to start a channel. No one can determine this for you because it must come from the heart.
Why I started
To help you figure out why you want to start your channel, here is why I started mine. I wanted to create a community of like minded and positive people. YouTube came into my life when I was deeply depressed. Discovering the beauty community helped me escape as well as motivate me to try new things. It all started with just putting on makeup, then buying recommended products. Slowly I realized I was rediscovering my love for makeup and fashion, two things I have always loved, but forgotten about during my depression. The reason I choose DressYourselfHappy as my YouTube beauty channel URL and name 3 years ago, is because YouTube helped me dress myself happy. Simple.
Now it’s your turn. Why do you want to start a YouTube beauty channel? It has to be more than because you love makeup. The YouTube audience wants a personal connection with you. A successful channel starts with the creator. Know your mission and why you are making videos. Yes, people want to know about new products, but it has to go deeper than just product reviews. There are thousands of YouTube beauty channels, why would someone want to watch yours? The answer has to be because of you. So what’s your message?
5 Hard Truths About Starting a YouTube Beauty Channel
When I talk to people who are thinking about starting a YouTube channel, specifically a YouTube beauty channel, there are a few misconceptions I think some have. Here are a few truths based on my experience and those I have met in the YouTube beauty community.
1. It takes time and energy. A lot of time and energy.
When you start anything, it takes time for you to grow and for people to find you. There is a learning curve. Don’t believe me? Watch any of my older videos. Heck, watch any of your favorite channels’ older videos. It takes a lot of time and energy to figure out who you are, how to speak to a camera, and all the technical crap! You will be doing all this for free, so you better love it, which goes back to why you want to start a YouTube beauty channel. If you have a purpose that you are passionate about, the time and energy you put into your channel will be worth it.
2. You’ll need a budget
When I started, I did not receive any products from brands. I spent so much money buying makeup, skincare, clothes, and equipment to create content for my channel. To be honest I wasted a ton of money on equipment in the beginning by trying to save money and buying the cheapest options. This is why I’ll be doing a whole post on filming equipment very soon.
My previous career was not steady and I never knew how much I had to work with monetarily. Luckily, my husband was incredibly supportive and still is. Thanks to him and my mom, I was able to buy new products and equipment as needed. If you know this is something you want to do, figure out a budget to dedicate to your channel and stick to it! If you have a spouse or partner, speak with them. Hubs was able to cover our living expenses so I could spend my money on my channel. My mom was very generous and help me buy my first cameras and my brother bought me final cut for Christmas one year. To them, the happiness my channel brought me was worth it.
3. You won’t get rich
at least not for awhile. I think there is this false perception that YouTube beauty channels make a ton of money and beauty gurus get to live these incredible lives. Here’s the deal, there are a few big channels that make a lot of money off their ad revenue. This is not typical. To put things into perspective, I did not make enough on my adsense for the first year to even receive a payment. There is a payment threshold. Basically, your earnings are held till you meet the threshold. Once you meet this reasonable threshold of $100, you are issued a check for your earnings. It took me a year to make enough to even get a check! Good thing you are passionate about why you started your channel 🙂
4. Brands pay so much money for sponsored content, I’ll make money that way… NO you won’t.
Think again. I did not receive my first brand deal till my second year making videos consistently. That’s 3 to 5 videos a week, sometimes more. When I was approached by a brand for the first time and wanted to work with them, the pay was good, but nothing I could live off of. Sponsored deals depend on your relationship with the brand, your subscribers, average views per video, audience retention, and so much more. Until your numbers grow, sponsored deals really are not a viable way of making an income either.
While there are plenty of YouTubers who make a good living on YouTube, it takes time, energy, blood, sweat, and tears. Think of it like any small business, for it to start producing a profit it’ll take time.
5. It’ll be so cool to work for myself.
Yes and no. I do my best working on my own. I am self motivated, a self starter, and like learning on my own. The downside: I never turn off. If you watch my vlogmas or snaps, you have a small taste of how much I obsess about work. I have an obsessive personality which can be very dangerous. Luckily, I found YouTube and have channeled my obsessive energy to producing content. This year my goal is to focus on balance. My personal relationships have suffered and I need to make time for my health and wellness. Working for myself is highly effective, but all consuming, which is not healthy.
Are you a self starter? Self motivated? If your answer is no to either question, YouTube is going to be a hard job for you. Many people think working for themselves is a good idea, until they try it. Know yourself. Do you need structure? YouTube has very little structure, so set a schedule for yourself if you need it. Do you need someone to hold you accountable? Share your goals with a good friend to check in on your progress. Knowing your personality and work ethics will help you counteract the bumps you may face when starting your own channel.
My Biggest Secret
Consistency. Whatever you decide, be consistent. No excuses, do it. Get it done. I tell you how many videos I am going to upload a week because it holds me accountable. You come back to watch because you know I will be here for you. Be consistent in producing content. It won’t be perfect, but it’s important to continue to produce and create. You will learn from your past, but you cannot learn if you do not produce content. You cannot get better if you do not take action. With anything in life, jump. Take action.
What’s to come
Now that you know why you want to start a YouTube beauty channel, or any channel, what would you like next? Here are a few posts I have in-mind, but I’d love to know what you want to see in this series. Signup below and opt in for Content Creator Tips so you don’t miss a new post.
- Filming equipment
- Tagging your videos
- Editing tips
- 3 websites you need to run your channel
This series is for you, so let me know what you want next!