I spend roughly 90 percent of my day on a social media platform. If I’m not on Instagram, Twitter, YouTube, Snapchat, Facebook, Pinterest, or Bloglovin’, I am creating content for social media. I’m a content creator therefore it’s my job. However what are the long term effect of staring at a screen all day? How much is too much? Am I addicted? What are the dangers of social media. Murad recently approached me for their #EYESUP campaign. At first I was confused. What are they wanting me to sell? What is the product I should test out? It is rare for a brand to approach me without an ulterior motive. But, Murad wanted to bring attention the dangers of “Cultural Stress, the stress of modern living, is negatively affecting our health and happiness in profound ways.” (murad.com)


dangers of social media

Focused on enjoying the time with new people at a recent Vita Liberata event on a Yacht.

So what was it like going dark for 24 hours?

On March 9th, I took the pledge to go dark for a full 24 hours and posted this photo and caption on Instagram.

At first I thought this would be a breeze. 24 hours no work. I’ll enjoy a day off.

Let me tell you how hard this was for me! The first 3 hours I found myself reaching for my phone to check Instagram. Catching myself, I would stop and then justify trying to check twitter or Facebook. Then I’d want to check my email. I was so afraid to be disconnected or missing out on something someone posted, it was actually getting me down.

Guess this is why the urban dictionary has FOMO as a term. (Incase you needed the definition, FOMO is fear of missing out) Clearly I am addicted to being online. Mostly I justify my addiction to work. I work for myself, therefore I have to be online. It’s my job… duh… It’s not bad if it’s work, right?


I should look up and appreciate my surroundings. Enjoy the fresh air, warm weather, and the people I come in contact with. So often I hide behind my phone. Conversation runs dry, check my phone. Awkward feeling of being in a group environment with a bunch of strangers, I know! I’ll look important by checking my phone. Let me like my friends photos on Instagram instead of making new ones with the people in front of me. Hubs is talking and I’m board, so let me check twitter and answer questions there while he’s talking. How rude is that?!

These are all things I do on a daily, hourly basis. What a horrible person? Okay not really, I’m just a little too okay with how our current culture is. It’s become acceptable to behave this way. Besides being rude and missing out on life, there are real issues at hand.  Being plugged in all the time wears on us as human beings. LOL as I’m blogging about this. The irony is not lost on me. Unfortunately, online platforms are the only ones I have and the way to help Murad spread their message. If you want to reach people these days, social media is the way to go. Sad, but true. Don’t get me wrong, I love social media! I love the internet. It’s a freedom and tool I enjoy and appreciate to it’s fullest. Life is amazing because of the internet. Communication is incredible! I can stay in touch with friends and family from all over the world, for FREE! However, there is a downside. Isn’t there always?


“Today’s teens spend more than 7 1 / 2 hours a day consuming media — watching TV, listening to music, surfing the Web, social networking, and playing video games, according to a 2010 study of 8- to 18-year-olds conducted by the Kaiser Family Foundation.” (thewashingtonpost.com)

This study is from 2010! BTW, I didn’t spend 7 1/2 hours doing any one thing as a teen or a kid. Maybe attending dance classes with other kids and learning social skills as well as developing a physical skill set that kept me in shape as well as give me body awareness, but no, I never would have stared at a screen for 7 1/2 hours consuming content. No wonder there are more and more health concerns with kids these days. Not to mention my own health. I will spend hours working on my computer before realizing I’ve gone a whole day without eating. Probably TMI, but I’ll hold my pee to finish what I’m doing on my computer, that’s not good for my bladder. I am literally depriving my body of it’s needs.

Spending so much time focused on a screen does affect your overall happiness and wellbeing.

Murad does a great job portraying this in their video here.


Back to my experience

As the day wore on, I noticed I found myself organizing the clutter around the house. When I was hungry I ate, when I was thirsty, I drank. If I had to pee, I peed. Taking time away eventually forced me to listen to myself, be with myself, and give myself what I needed. My workout was relaxing because I did not bring my phone. Walking home, I noticed the people I passed and smelled the air, which smelled like steak and made me hungry. So I went home and made myself dinner. The steak I made was delicious, because I was focused on cooking, everything came out the way I wanted and my smoke alarm did not go off! The first time in our new place this has happened. Score!

By the end of the night, I realized something I already knew, but now need to act upon. I need time off. There are things I should enjoy. Stress less about sharing everything and just enjoy the moment. Life is short, it’s great that I can document everything, but I want to see it with my own eyes first, not through a lens.

Since this day of going dark, I’ve taken more time to put my phone down and just focus on what’s happening in front of me. As the weather warms up, I will walk more and not walk and work, but really walk and be aware of my surroundings. I like to think everything in moderation.



Find out more on Murad.com


  1. May 2, 2017 / 3:31 am

    I have been trying to keep off social media at the weekends, to both have a little healthy detox for my brain, but also to help me stay productive on other things. I’m now into the swing of tuning out, but it’s surprising in those first few days just how easy it is to slip back into picking your phone up, and endlessly scrolling past things without realising for 20 minutes!
    Great post!

  2. April 29, 2017 / 12:50 pm

    It’s amazing to pay a visit this web site and reading the
    views of all friends about this piece of writing, while I
    am also eager of getting knowledge.

  3. Christin
    April 3, 2017 / 11:24 am

    What a cool campaign! We really don’t realize how addicted we are to our phones / social media. Glad you took the challenge and it encourages me to do it too!

  4. Jessi Malay
    March 29, 2017 / 12:23 pm

    This is such an important subject babe!! I’m so glad you participated in this campaign and are able to share your experience 🙂 It’s so crazy to think about how many hours we spend online and because it’s our job, we can’t go one day without it!! But I agree that it’s important to take the time to see what’s in front of you and experience things for yourself 🙂 Thank you for sharing this <3

    XO, Jessi

    • Serein Wu
      April 2, 2017 / 3:24 pm

      Thank you so much babe! It is such an important message.

  5. Janet
    March 19, 2017 / 7:23 pm

    Amazing Read. This article has been one of your best to date. The reality of social media can be life changing if not balanced correctly. I truly appreciate all you do for your followers and look forward to your next news letter.
    #AwesomeNewsLetter #RealityStrikes

  6. March 18, 2017 / 9:20 am

    I love this concept and I have so much appreciation to Murad for reminding us! I loved your post – I actually tried to stay offline after I saw your post but I wasn’t successful. However, the couple of hours that night that I did not have my phone was amazing. I talked to my husband more, enjoyed playing with my dogs, etc. Overall, I was just happier. It is so hard to break the habit of constantly checking your phone – I am hoping to at least incorporate some “going dark” periods throughout the week to give myself a break! Great post Serein!

    Kate | katelovesmakeup.com

  7. Barb C.
    March 18, 2017 / 2:34 am

    Serein I so agree I think everyone should read this. So happy to hear you are taking time for yourself. As usual thanks for the inspiration you always inspire me.Lots of love oxox..

  8. Stephanie Gomez
    March 17, 2017 / 9:07 pm

    Wow, This is just what I needed to come across.
    This is great!
    I am going to *Star the email I received* and save it for my hubs. I think he’ll enjoy reading this.

  9. Jo Vee
    March 17, 2017 / 7:45 pm

    Love this article ! I will admit I am addicted to social media, mostly YouTube. I spend about 3 hours a day during the week and 4-5 hours on weekends watching videos. However, I also go hiking every day with my dogs for 1-2 hours depending on the temperature (I live in the woods) and can’t visit friends easily because of my remote location. I also work 35 hours a week. I think my 3 hours or so a day on the web is an addiction…but also my hobby other than spending time with my husband and dogs outdoors. Some days I feel bad about it, other days I think it’s perfectly fine and justified and well deserved. I am happy and that’s all that counts !!

  10. Angelica Calderon
    March 17, 2017 / 5:47 pm

    This is beautiful Serein. Maybe this can open the eyes of some people who ate mentally obsessed with their gadgets specially tablets and cellphones. Those gadgets that can really have our attention. I admit it that I am really just surfing the web the whole day everyday, instagram, facebook, youtube and snapchat is my life. Yes, I get notified about the latest happenings and the new trends but this campaign realy made me realized things. It ia true that we nees to see everything specially the beauty of nature through our eyes and nit through the lenses of our cameras or the screen of our cellphones. We need to have tine enjoying living because we only live once, let us not be swallowed by the gadgets and the social media, lets not give them the opportunity to stole our most of time.

  11. Jenn S.
    March 17, 2017 / 3:15 pm

    This is a great campaign! I have found myself trying a little harder to stay offline, especially while I have two young kids, but I can easily say that as a stay at home mom, watching a makeup tutorial or reading a blog can be a nice escape. I do think the reliance on social media, email, etc. has caused so many people to forget how to be nice to one another which is one of the most disheartening things I see on a day to day basis and I’m not even a content creator. I also think it is hard when everywhere you turn, everyone is promoting their other social media – whether it is Instagram, Facebook, a blog, etc.

  12. March 17, 2017 / 12:26 pm

    What an awesome campaign. When you have kids it’s even worse when they say: mom can you look at me when I’m talking? OR I say wow to a sad story I wasn’t actually listening too.

    I want to start implementing no phones and technology once a week once I get home. To enjoy my kids and my husband.

    I watch KUWTK. …those gals are always on their phone. It’s horrible to watch…and yet I am the same way.

    Cheers to change! Great post.

  13. March 17, 2017 / 11:59 am

    That’s such an amazing experience. I think I should take time to experience this myself.

  14. March 17, 2017 / 11:29 am

    Great article and cool campaign! I just wrote an article today regarding teens and communication- ’tis the age of social media! I see so many more pros than cons but I also get the risk of becoming a tech hermit. Finding balance is tough especially if your whole career based in the online world.

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