New year, new beauty product launches. Each month I film a What’s New In Beauty video featuring my favorite new beauty launches. With each new month full of amazing new product launches and mailings, I also want to give back to my subscribers. It has become a tradition for me to offer a huge bag of beauty goodies to one lucky winner.

New Beauty Launches

January is a wonderful time for new launches. Brands get excited for a new year and a fresh start. In today’s video I share with you a curated list of new product launches. If you would like to see more pr unboxings and what I get in the mail, I post casual unboxing videos over on my vlog channel. You can find the vlog channel here or watch the unboxing playlist here.

New In Beauty January 2017



How do you feel about my New In Beauty series? Are you still enjoying them? Let me know in the comments, I love to hear your thoughts.





  1. Sandhra John
    February 7, 2017 / 1:55 am

    Can’t wait.. Hope I am the winner this time.. U always have the best goodies to give back to ur readers and subbies.. Hope this ulyear brings u ton of joy and happiness.. I am looking forward to happiness this year coz we have been thru a tough time for the past 2 years so hoping for the best..

  2. Jaqueline Ramirez
    January 30, 2017 / 4:05 pm

    I’m so glad I decided to subscribe…..lots of us can relate to ur advise…….and trust u bc u are honest…not just with the product but with everything……love love serein wu…..blessings …..xoxo

    • Serein Wu
      January 30, 2017 / 5:45 pm

      So happy to hear how much you like my videos and posts!

      • Jaqueline Ramirez
        February 21, 2017 / 1:39 pm

        Thanks for replying!!! It makes me so excited …. xoxo

  3. Ashleigh
    January 27, 2017 / 11:10 pm

    I love your blog! Also, the bralette is so pretty! XOXO

    • Serein Wu
      January 30, 2017 / 5:40 pm

      Thank you for reading 🙂

  4. Jamie Lattner
    January 24, 2017 / 10:43 am

    You are by far one of the hardest working, knowledge filled you tubers, and I love EVERYTHING you do!! Your videos are so relaxing and I love to watch them and unwind from my day!! Your podcasts are great too! You truly do your research on the person and products in them, and you ask the best questions!! Keep up the GREAT work!! Lots of love❤❤

    • Serein Wu
      January 30, 2017 / 5:34 pm

      aw thank you so much Jamie! Stay tuned for season 2 of the podcast launching mid February!

  5. January 23, 2017 / 10:51 am

    Great products girly. There are definitely products in there that I am going to look into. Thanks for sharing!

    Dakota D.
    Instagram/Snapchat/Twitter: @missdsquared413

  6. January 18, 2017 / 3:11 pm

    You are such a beauty guru – so inspired and impressed!!! Will for sure be following along all year.

    xx, Amy

  7. Joselyn T
    January 18, 2017 / 7:17 am

    Love them. Thanks!

  8. Arfah
    January 16, 2017 / 10:30 pm

    Love your new in beauty vids. Always so up to date..and has clearly been my reference to new beauty scoops. Your skin is flawless by the way. And ur skin color is similar to mine so i always check your foundation shades for reference. Keep up the awesome work. My week wouldnt be complete without a serein wu video 😉 your blog is great too. The pictures and contents are what i look forward to. Love u loads.

  9. Jo Vee
    January 16, 2017 / 5:30 pm

    You are so dedicated to your work . Would be nice if everyone loved their job as much as you and it showed in their dedication. Podcasts, YouTube, Blogs and all social media….takes a lot of energy to keep up with everything and succeed like you are. What an inspiration ! Keep up the hard work 🙂

  10. January 16, 2017 / 3:35 pm

    Hey I just wanted to say that you’re so pretty and I am not just dying that because of the giveaway I aoenestly like I mean love your videos?????❤❤❤❤❤❤❤?❤❤❤❤???????????????????????????????????????

  11. Laura Romero
    January 16, 2017 / 2:01 pm

    I really love this giveaway and the “New on beauty” videos. I can honestly say that you are the only Youtuber I am subscribed to, that is constantly giving back to subscribers and providing amazing content. I am so glad I found you a few months back, you are truly an amazing human being! Thanks for sharing with us!

  12. Cari Leffew
    January 16, 2017 / 5:11 am

    I am SO grateful to you, Serein for the skin care and makeup advice you give. Especially for those of us who have sensitive skin with other older gal problems such as; redness, blotchiness, dark spots, fine lines and wrinkles, thinning skin, importance of sunscreen, and other strange problems that arise that your MAKE dermatologist seems to have no bedside manner.
    I’ve learned so much more from you in the past 4 months than I have from anyone else in my entire 39 years of life!!! You are truly a blessing! Every time someone remarks on how great my skin looks, I don’t mention the products first, I mention you-Serein Wu. As far as I’m concerned, you are my dermatologist, my beauty consultant, and my friend! Thank you from the bottom of my heart!

  13. January 15, 2017 / 11:23 pm

    I’m looking forward to new experiences and new beginnings this year. Great video as always, Serein! Your videos are consistent and informative! I always revert back to this channel when I am looking for an honest review of a product. I hope your mom is doing well, my prayers goes out to her!

    Best Wishes! And Happy Chinese New Year in advance!

  14. Nora Gulley
    January 14, 2017 / 7:58 pm

    I love all your videos. I would hate for any series to go away. I take into consideration of all your opinions when it comes to purchasing anything.

  15. January 14, 2017 / 12:37 pm

    i luv the new-in beauty series but what i luv most is that u set expectations for ur channel and consistently meet them. we are never left wondering when a video is coming, and we know that if u say ur going to review something that ur actually going to do it. no shade to other content creators, but i think u are one of the few im subscribed to who i can rely on for good, thoughtful, consistent content. i appreciate that. looking forward to a 2017 full of serein content. thanks babe

    • Serein Wu
      January 15, 2017 / 9:32 pm

      Aw thank you so much Alyson. I really do try make sure you guys can count on me for content. So happy you enjoy the videos and hope you continue to in 2017!

  16. ann b
    January 14, 2017 / 9:39 am

    Love the Madison Miller brushes. SO cute!

  17. amy
    January 14, 2017 / 8:38 am

    I love love love your videos. You’re is one of the most hard working youtubers I follow. I love how in depth all your content is and watching your videos always make me happy. I love you heaps and thanks for always making my day!

    • Serein Wu
      January 15, 2017 / 9:32 pm

      So happy to hear you enjoy the videos!

  18. January 14, 2017 / 7:58 am

    I love the new in beauty series! I love all the hard work you do! Thank you for another great giveaway! Good luck everyone!

  19. Rochelle
    January 13, 2017 / 11:23 pm

    Totally love them!

  20. Tracy Ulrich
    January 13, 2017 / 9:25 pm

    I always love your new in beauty videos! I look forward to them every month. ?

  21. Jennifer
    January 13, 2017 / 8:28 pm

    I love watching your videos. You’re so informative and passionate about what you do!

  22. Jenni Samuelson
    January 13, 2017 / 7:23 pm

    I love the New in Beauty series! It’s usually items I hadn’t realized were out yet!

  23. Sena
    January 13, 2017 / 4:05 pm

    You are seriously so committed and consistent to your youtube channel, blog, and everything! I look up to you and love what you do 🙂

    • Serein Wu
      January 15, 2017 / 9:36 pm

      Thank you so much for watching and reading xoxo

  24. illy junus
    January 13, 2017 / 3:20 pm

    Love your beauty series so far, keep up, you always give back to your followers and tell honest about the products

  25. Kathy
    January 13, 2017 / 10:41 am

    You are one of my favorite youtuber, and the only one I am subscribed to. I enjoin watching your videos, I feel like you are giving honest reviews about products. Plus, I have very similar skin tones with you, which helps me a lot to choose makeup products. Thanks for all your efforts.

  26. Abigail Gonzalez
    January 13, 2017 / 8:56 am

    I really like your vídeos your opinions about every products! I like that! Your honest opinions! You have knowledge about beauty! And you work si hard on your vídeos!

  27. Jessica
    January 13, 2017 / 7:14 am

    I Look Forward To Your New In Beauty Series! I Keep Seeing So Many Things To Do With 2016. 2016 Was A REALLY Bad Year For Me ( I Don’t Want To Keep Being Reminded Of It ) I Fully Trust Your Opinions And I Want To Know What’s New And What You Are Loving. HaHa, You Know I Want To Know ALL About Skincare! There Are Just SO Many Options… LOVE Your Podcast!! Keep Up The Amazing Work Serein <3

  28. Lizabeth Moore
    January 13, 2017 / 7:08 am

    Loving these videos. Agreeing with everyone here that you are such a hardworking content creator. I always look forward to your videos everyou day you upload. So many of the youtubers lately seem to be only interested in making money and doing weird videos, which can be fun to watch but yours are so informative and give me so much information on if I should buy a product that will actually work for me. I would rather watch your videos than those with millions of subs. I also love how personable you are with your subscribers as well. Keep up the great work! Keeping your family in my prayers.

  29. barb ung
    January 13, 2017 / 6:29 am

    new in beauty…keep ’em coming ?

  30. Carmela Terrado
    January 13, 2017 / 6:16 am

    I think new in beauty series is good but in my personal opinion/suggestion you can make it better by making an update video about all the products you have shown in the series every end of the month wether its really worth it or not weather you reach for it or not.

    • Serein Wu
      January 15, 2017 / 9:37 pm

      I usually include most of the products in a Makeup Bag Monday at some point 🙂

  31. Mariah Frazier
    January 13, 2017 / 5:55 am

    I absolutely love your ‘New in Beauty’ series! You’re so knowledgeable about the products you use/test. It is refreshing that you take your time to research the products and convey that information to your subscribers. I get frustrated with other beauty influencers because it sometimes feels like they are uploading videos to simply upload videos. Thank you for all the hard work you do for us, it is greatly appreciated!

    • Jessica
      January 13, 2017 / 7:17 am


  32. Mary Marino
    January 13, 2017 / 5:48 am

    I love your New In Beauty videos! I actually love all your videos. You are so knowledgeable and thorough in your descriptions and reviews. I do have a question. I have recently had an accident and have a HUGE scar right between my eyes. I am using Bio Oil on it as reccommended by my doctor. What do you reccommend? To help fade it and to cover it up when I wear makeup. I am so self-conscious about it. I know I shouldn’t be, but it is what it is. At least it distracts from my wrinkles! Lol. Any advice anyone could give me would be appreciated.

  33. Jenni Samuelson
    January 13, 2017 / 4:49 am

    I love your New In Beauty series! You are so knowladable about skin care and products that will be good for us. ? I always look forward to your videos and content!

  34. Barbara
    January 13, 2017 / 4:39 am

    Hi Serein, I honestly don’t know if you can ever out do yourself but, you sure as heck are the most kindest, sweetest, beautiful (inside and out), talented and amazing Beauty Guru, YouTuber, Woman I’ve had the pleasure of coming across!!! I don’t know of 5 let alone 3 really BIG BIG Beauty Gurus that take as much time and concern as you do with their subs. You always seem to have/make time for us and that is priceless!!! I really have learned a lot from you in more ways than you know!!! XO

  35. Georgeana
    January 13, 2017 / 3:52 am

    I love love love your youtube channel girl !!! xoxo

  36. Lynn E-S
    January 13, 2017 / 3:36 am

    Great work Serein! I really enjoy the blogs and videos. So much work but so beneficial for your subscribers.

  37. Anat
    January 13, 2017 / 3:35 am

    I’m addicted to your channel! Love your posts. Rarely used makeup before and barley knew about good skincare until I started looking at you videos and now I’m loving it. learning so much. So many thanks!!!

  38. Janki
    January 13, 2017 / 3:26 am

    Sometimes when you fall into a YouTube rabbit hole, you luck out. I’ve only subscribed to one other channel before. I love your tutorials and really love your honest personality. I’m Asian too with many similar life experiments so I relate to many of your posts. Can’t wait to see what else you do.
    Can you do a gala makeup tutorial? I have one coming up and would love to see your ideas?

  39. Kristina Blarek
    January 13, 2017 / 3:23 am

    Yes, please don’t stop your New in beauty. I love all your videos. I would hate to see any of your videos go away ? I love all your stuff, I really take all your tips and recommendations into consideration. I’ve also learned so much from you, especially in skincare. And just the other day about lip balm!!!

  40. Laura Williams
    January 13, 2017 / 3:13 am

    I absolutely love it. You are doing such a wonderful job. I seen Madison became a ipsy creator and her brush line I’d so pretty. I’m just going to throw this out there and predict you will be the next one chosen to do bigger and better things! Good Luck!

  41. Toby
    January 13, 2017 / 2:55 am

    I look forward to seeing you every day like seeing my best est friend. You work so hard and I enjoy everything you do. Thanks for the giveaways even if I don’t win! Thinking about your Mom, hope she’s doing better…

  42. Windy Rungkat
    January 13, 2017 / 1:09 am

    Offcourse i always excited to your new beauty video. Because i love to know about what’s new and good product. Thanks for your hardwork on reviewing the new product and always let us know how its work. 🙂

  43. Shanna Antwerp
    January 13, 2017 / 12:33 am

    I’m super excited for all the new launches coming 🙂

  44. Eva Diana
    January 13, 2017 / 12:13 am

    I really appreciate for your commitment as a blogger.. And i really enjoy watched all of your videos every week, your honest opinion about something made me trust in ur recommendation. Love, love from Indonesia 🙂

  45. Karen W
    January 13, 2017 / 12:04 am

    I just love watching you and look forward to your videos. You provide such great information, product recommendations and honest opinions to your subscribers. I love your positive energy and you always put a smile on my face. I’m really liking your New in Beauty series too! Keep up the good work Serein!

  46. Debbie L
    January 12, 2017 / 11:59 pm

    I love every video you upload!!keep up the great work but try to also rest and spend time with your hubs pleeease❤we love you and we want what’s best for you to come first!!!lots of love?

  47. Augela Mendez
    January 12, 2017 / 11:54 pm

    Totally love your New in Beauty Series! 🙂 and GIRL! I’m obsessed of how your skin looks so flawless, Im so jelly.. I wish I have a beautiful skin like yours.

  48. Monalisa Pardosi
    January 12, 2017 / 11:54 pm

    Yes I always love your new in beauty videos every month. Finding your YouTube channel is probably one of the reasons I’m into skincare and makeup more. (: Also hope your mom is getting better.

  49. Megan Ryan
    January 12, 2017 / 11:51 pm

    Sereinwu, you are a wealth of product knowledge which is rare on you tube. Everything you do I have been loving. Keep up the good work!

  50. Mona
    January 12, 2017 / 11:33 pm

    You are one of the hardest working bloggers/influenster on YouTube. You are full of product information and recommendations, always sharing new, innovative brands, products, launches….I have so much respect for you and the hard work you do…Keep up the good work…Sending you love and positive vibes from Georgia ❤?❤?

    • soliman N
      January 13, 2017 / 3:26 am

      I second you, she is brilliant

      • Zahily
        January 13, 2017 / 10:29 am

        Completely agree.

    • amy
      January 14, 2017 / 8:37 am

      I totally agree!

    • Monalisa Pardosi
      January 24, 2017 / 1:43 pm

      Yes she’s awesome!

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