Welcome back to New In Beauty April 2018. Each month I share with you new and noteworthy beauty launches and offer a giant bag of beauty products as a giveaway. I love making New In Beauty videos because it's a way for me to share with you what I've received and/or purchased that I'm excited to test out for the month. If you'd like to enter the giveaway, just make sure you are subscribed to my YouTube channel AND sign up for my blog email list. There will be tons of bonus entries to boost your chances to win too. Don't forget to fill out your information at the bottom of this blog post and read all rules and details carefully. Hope you enjoy watching today's video to find out all about the fun new beauty launches as much as I loved making it.
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NEW BEAUTY LAUNCHES
April is my birthday month. This post is actually going up as the beginning of my birthday week. Each year I feel like I've become more grounded in who I am and less likely to fall into the "trendy" scene. You'll notice I tend to focus on products that truly interest me, not because of popularity or marketing, but because I'm passionate about it. I definitely wear less makeup and I also have realized I prefer less in general. Quality over quantity has always been a motto, but I feel the last year I really try to live by this. With all this in mind, you'll notice I focus more on new beauty launches that interest me and hopefully provide information to you.
SKINCARE IS MY JAM
I love skincare and the science that goes into making good quality skincare. My preference is natural, clean, toxic free, but effective. With that in-mind I also understand that there has to be science involved and a level of stabilization. You cannot have 100 percent natural and sell to mass market. You have to have something to preserve the product from bacteria, mold, and other nasty things. It's all about balance and innovation. As we all become more aware of ingredients, brands have to step up and a lot have. For April, I'm really excited about the new Fresh Beauty skincare and the Cover FX Perfect Play Foundation. What are you excited for in this month's new beauty launches? I always love hearing your thoughts in the comments. This helps me determine what to try first or what video to make next.